Manifesting
yourself within the works of inefficiently explored, under-appreciated, career battered
creatives would be a powerless cruelty in itself. To understand such a weakness
within a vast networking was truly an experience, although, not one an artist
needs to travel. At first glance the
evolution of technicolour imagination seems powered by the main hubs of
artistry, such as, famous designers and producers. Giving no enchantment to the
great works of those gone unrecogniSed, it seemed impossible to create enhanced
foundations for under-achieving networks.
Behold, Behance,
a network built upon the misfortunate of unrecognised creative professionals
needing opportunity. Plot twist, the power is oddly divergent. Allen, through ‘Lost
Geographies of Power”, positions us to understand that “[power] is a relational effect of social
interaction,” (Allen, 2003, p. 4). This extends the crux of power to advance within
certain networks and exceptionally within cyberspace.
Behance
illustrates concurrent circulations of power as weak links, strong links and
hubs interconnect and interact. Through these interactions, as Allen noted,
there is relational effect and so meeting networks expanse power through each
other.
Aspiring
creative professionals are given the power to express their work within a space
of published imagination. This hub holds links to all other aspiring and
successful professionals whom have in their power to connect. Behance also
allows one’s power to grow. Once weak links, or so be it, un-recognized artists,
gain gratitude and attainment their power ascends from promotion to authority.
These strong links form their own hub interconnecting power forms through other
weak and strong links and so it continues to circulate.
Designer,
Anthony Konser, inaugurates the importance of networking power and states, “This creative graph [Behance]
will power the careers of independent creative's and build that meritocracy.”
(Konser, 2013). The designers publication, ‘Adobe’s
Behance: The Creative Graph Let’s You Do The Networking’ achieves the elucidation
of the power waves within Behance. The blog touches on the advances in networking
powers that Behance has and can help to overcome. The instant globalization of
published artwork recognition and analysis gives individual professionals
control through their powers online. Understanding these progressions margins the
realisation of how there can be power to create networks and powers within
networks to inter-connect.
The nature of power not being a single ‘thing’ correlates to that
of the networking powers exemplified in Behance. This notion was communicated
through Victoria Kuttainen’s week 2 lecture. It was mentioned that power comes
from connections through relationships. Within Behance, the acknowledgement of a
published piece by a strong link connects to the publisher to that hub. It is
illustrated that the network can form power through connections, though these
powers vary from link to hub.
Manifesting yourself within the works of inefficiently explored, under-appreciated, career battered creatives would be a powerless cruelty in itself. But to understand how a simple network such as Behance, can behold an enhancement of power through the modalities is such an extraordinaire. Linking weaknesses and strengths, growing hubs and humble connections emancipate power throughout scattered interactions. Behance forms an online highway, with the power to advertise the billboards and drive the collections of scenery; the power circulates through every acknowledgement.
References
Allen, J. (2003). Lost Geographies of Power. Blackwell Publishing.
De Flor, R. (2015). Artistic Networking around the Mediterranean: Realities and Challenges. Retrieved from https://www.goethe.de/ins/es/es/sta/bcn/ver.cfm?fuseaction=events.detail&event_id=20534342
Kosner, A. (2013). Adobe's Behance: The Creative Graph Lets Your Work Do The Networking. Forbes. Retrieved from https://www.forbes.com/sites/anthonykosner/2013/05/07/adobes-behance-the-creative-graph-lets-your-work-do-the-networking/#67df52a4178b
Showcase and Discover Creative Work. (2017). Behance.net. Retrieved 11 August 2017, from https://www.behance.net/
Take Creative Control: About Behance. (2017). Behance.net. Retrieved 11 August 2017, from https://www.behance.net/about
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